The Mercedes-Benz new
car and Certified Pre-owned showroom have been completely updated and the
updates of the Mercedes-Benz Service Centre is underway. These enhancements
were undertaken in order to be aligned with the global Mercedes-Benz standards
and enhance best customer experience.
Al Haddad Motors have made changes to the interior of the showroom that
includes changing the color scheme from blue to white, as well as enhancing the
reception area to be aligned with the global Mercedes-Benz image.
There also have been major enhancements that were carried out on the
showroom. The most remarkable enhancements are the new illuminated signages
that are fixed on the Mercedes-Benz showroom façade. Another notable enhancement,
in compliance with the global Mercedes-Benz Distributor Retail Standards, is
the new colour of the showroom which is black. Moreover, the recent change
includes a whole range of new internal signages.
The concept behind the updates is to have a globally, unified
Mercedes-Benz image within every facility and to give customers the same look
and feel when visiting any Mercedes-Benz facility worldwide.
Mr. Warren Hudson, the General Manager of Al Haddad Motors, said: “The
new brand rollout has given the business a completely new feel and the change
has brought a lot of good vibes to the business. The showroom now looks great.”
The Al Haddad Motors Certified Pre-owned showroom was also revamped and
launched in February 2018. The infrastructure of the showroom was completely
updated and now has the capacity to house a lot more cars. Recently, the
Certified Pre-owned showroom signages were also updated as part of the
Distributors Retail Standards.
For more information, please visit the website at www.bahrain.mercedesbenzme.com or call the showroom at 17785454.
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